OME 3.23.09

In todays lecture we talked about Post Cubism and Art Deco of the 1920's and 30's. Art Deco expressed the desires of a modern era and a passion for geometric decoration of the machine age. AM Cassandre was considered one of the great illustrators of the 20th century who also had great typographic skills. He used a lot of bold designs and iconic elements. With his L'Intansigeant poster in 1925 he was called the master of art deco letterforms. Another man known for his posters was Kauffer, he used synthetic cubist ideas. He was known for is underground London posters. Between the wars Germany became the central hob, German art absorbed cubism and french advertising. Ludwig Holwien produced propaganda posters the evolution of his work coincided with Hitlers. Even the Olympics was becoming ideas for propaganda images. Then a style of realism developed, celebrating national strength and offering grotesque depictions of the enemy. Herbert Matter fully expressed the role of extreme contrast of scale in photography for european posters style. He was very good at approaching his posters, he used pictorial symbols by silhouetted images, uncommon angles, black and white images with sign of color. and over printing and transparency. The war had a big impact on whit kinds of art came out of this era, because the Nazis were such a threat artists portrayed them in different ways with so many different styles. When the railroad was first introduced artists began to produce skiing posters which no one had ever seen because before the rail road on one could get that high in the mountains.