OME April 20TH

In todays class we learned about Postmodernism and what went along with it. Postmodernism examines various cultural codes that govern our understanding of our selves, our place, and all our procedures, that are socially culturally or politically movtivated. It was marked by rejection. 

In the 60's a new pluralism emerged.  Postmodernism is NOT A STYLE, but a group of approached motivated by some common understanding, not all of which is necessarily shared.

Some characteristics are montage, pluralistic, surface, parody/irony, randomness.

 Wes Wilson and Victor Moscoso used bright colors and crazy text to go along with the electric and drug era of the 60's. Milton Glasser and Push Pin studios, has a style of graphic design appeal to the counterculture of youth and the dizzying euphoria of the era. Chic graphic design became a consumer stable. Wolfgang Weingart was one artist to reject the right angle intuition design and rich value effects. His layouts were inspired by architecture. He used one of the first MACs bought from NYC. He was one that used the NEW WAVE which was all about, wide letter spacing, diagonal type, mixing of type faces, randomness, etc. With new wave typography came the swiss inspired designs by Willi Kunts. He had much more dynamic designs. Rosmarie Tissi used letters forms not only to create words but to form shapes and she used the shapes within the letters also. Designers saw historical styles and materials as inventories of signifies potentially relevant to only the purpose or need.