Discourse 2!!

1923

THE NEW TYPOGRAPHY

Laszlo Moholy-Nagy

• Teacher at the Bauhaus
• Self-Taught
• Hungarian
• Designed a number of publications
• Typographic form
• "elasticity"
• Typography is a tool of communication.
• absolute clarity
• photographic form
• intellectual relationship
• priority
• clarity
• legibility 
• letters may be forced into a preconceived framework.
• contemporary typography
• zincographic techniques
• hieroglyphs
• personal imagination
• photography
• replacement of literature by film
• letter writing obsolete
• intricate
• costly
• simple and available
• typographical image
• making of posters
• photography had replaced poster-painting
• camera
• photographic techniques
• enlargement of posters
• new typefaces
• brilliant color effects
• intensity of the message
• vision and communication
  
  

I chose this image to show how typography can be used differently. You can clearly read what each section says, you can also make out what the image is trying to show you. The type makes up NYC. The type in each section of NYC is different for all, they are all brightly colored. I like how they used the arrow in upper west side, and how they used the other symbols. This changes the way we look at the "map" its not just a map its art.

I then chose the Bee movie poster because in the article they talked about movie posters and how they wont be hand painted any more. This poster is clearly not hand painted, and the type is 3d also. This is very very different form something Moholy-Nagy was used to. Typography these days is pushed to the limits. We have 3d type, comp type, and hand drawn the list can go on forever. Movie posters theses days dont just rely on images its also all about the type, and what message the type is bringing to the viewer.

I like this poster and the type face also. They made the type face out of gravel, and formed them into letters to be used as a type face. Back when the Bauhaus was around they did make handmade type but nothing to this extent, times are a changing. This is something you would nave never seen, they were just starting to form alot of type faces. I chose this because its a type face and a photographic poster.