OME Feb 9th

In todays class we focused on how Art Nouveau has evolved and brought more of what we know today as graphic design. Art Nouveau is the first international art movement. Art Nouveau was very different through out the times, it was very decorative ornamental and architectural. Cheret and Gasset both had victorian graphics, they designed posters. Cheret was to be considered the father of modern lithograph posters. Grasset had a coloring book style, with thick black lines. Things began to become more modern and minimalist. Artists began to use flat shapes with positive and negative space. The first "movie star" poster was developed by Alphonese Mucha, he had a very floraly phase in Art Nouveau. Type also eventually came into the picture but this time it was more refined and graphically designed.

 The Jugendstil "style of youth" a popular name for a style of architecture and decorative art. It indicated the creative activities carried out in munich. There was also the Vienna Secession which was the clash between traditional vs. new ideas. Gustav Klimt was the founder and president, his painting The Kiss is the symbol of the Vienna Secession. Koloman Moser defined the approach to graphic design for the movement. There was alot of geometric designs in the V.S. The development of graphic design has come along way since last class, it has become more simplified and more geometric.